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Dive into the research topics where Hafiz Muhammad Naeem Ashraf is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 1 Article
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Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps
Naeem, M., Ozuem, W., Howell, K. & Ranfagni, S., 1 Jan 2026, In: European Journal of Marketing. 60, 2, p. 408-441 34 p.Research output: Contribution to journal › Article › peer-review
Open Access