A model of frame categories for analyzing media discourse of emerging technologies

Emma Graves-Sandriman

doi:10.65476/82q8mw89

A model of frame categories for analyzing media discourse of emerging technologies

Emma Graves-Sandriman

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Abstract

This article presents a model of frame categories for analyzing media discourse of emerging technologies, applying it to two original case studies on UK news coverage of Big Data and Generative Artificial Intelligence (Gen-AI). The Frame Categories for Emerging Technologies (FCET) model offers four categories (Conceptualization, Newness, User Experience and Evaluation) to allow researchers to identify frames inductively whilst affording easy and effective comparisons between studies. The empirical results demonstrate this, showing the news included frames unique to each technology (such as Vast for Big Data and Human-Like for Gen-AI), as well as shared frames such as Revolutionary and Important. This paper contributes to literature on the media discourse of emerging technologies and offers a methodological contribution to improve the quality and comparability of future studies in this area.

Original language	English
Pages (from-to)	240-263
Number of pages	24
Journal	International Journal of Communication
Volume	20
DOIs	https://doi.org/10.65476/82q8mw89
Publication status	Published - 27 Jan 2026

Keywords

Artificial intelligence (AI)
Big data
Emerging technologies
Framing
Media discourse

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10.65476/82q8mw89Licence: CC BY-NC-ND

Framing Model for Emerging Technologies Manuscript Final Version.pdfAccepted author manuscript, 350 KBLicence: CC BY-NC-ND

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AB - This article presents a model of frame categories for analyzing media discourse of emerging technologies, applying it to two original case studies on UK news coverage of Big Data and Generative Artificial Intelligence (Gen-AI). The Frame Categories for Emerging Technologies (FCET) model offers four categories (Conceptualization, Newness, User Experience and Evaluation) to allow researchers to identify frames inductively whilst affording easy and effective comparisons between studies. The empirical results demonstrate this, showing the news included frames unique to each technology (such as Vast for Big Data and Human-Like for Gen-AI), as well as shared frames such as Revolutionary and Important. This paper contributes to literature on the media discourse of emerging technologies and offers a methodological contribution to improve the quality and comparability of future studies in this area.

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A model of frame categories for analyzing media discourse of emerging technologies

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