Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership

Research output: Contribution to conference › Lecture/Speech

Original language	English
Publication status	Completed - 2 Apr 2016
Event	2016 Global Marketing Conference - Duration: 24 Jun 2016 → …

Conference	2016 Global Marketing Conference
Period	24/06/16 → …

Keywords

@conference{956e1b53727840edb4f08104f7d9011a,

title = "Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership",

keywords = "Global brands",

author = "Qionglei Yu and B. Cappellini and S. Hosany and D. Yen",

year = "2016",

month = apr,

day = "2",

language = "English",

note = "2016 Global Marketing Conference ; Conference date: 24-06-2016",

}