Digital entrepreneurship: opportunities, but not a panacea - implications for premium products and entrepreneurship education

Although the opportunities arising from, and impact of, effective digital entrepreneurship are widely understood and promoted, this work highlights some precautionary tales concerning the potential negative impacts of digital entrepreneurship activities on customer reactions and brand perception. It also reveals some opportunities for enhancing entrepreneurship education. The research triangulates the content and findings of three recent papers (Gutierrez et al, 2019; O’Leary, 2017; Carlotto and O’Leary, 2018) in the context of many recent developments in the digital entrepreneurship field. The findings suggest that degrees of caution are recommended in adopting digital entrepreneurship approaches as a means for gaining competitive edge.