Evaluating an interactive PR and marketing simulation: a communities of practice approach

Research output: Contribution to conference › Paper

Original language	English
Publication status	Completed - 24 Apr 2018
Event	Academy of Marketing Conference 2018 - Duration: 24 Apr 2018 → …

Conference	Academy of Marketing Conference 2018
Period	24/04/18 → …

Keywords

@conference{86a852cedc144fa891dae638fa67c597,

title = "Evaluating an interactive PR and marketing simulation: a communities of practice approach",

keywords = "Public relations, Marketing",

author = "Kristine Pole and C. Fearon",

year = "2018",

month = apr,

day = "24",

language = "English",

note = "Academy of Marketing Conference 2018 ; Conference date: 24-04-2018",

}