Global Social Journalism Study 2015

Now in its fourth year, The Social Journalism Study, conducted by Cision and Canterbury Christ Church University, charts the changing ways journalists and media professionals use social media for their work and in their communication with PR professionals.
This report gathers data from the United States, United Kingdom, Germany, Finland, Sweden and Australia, which have been part of this study for three years. The study has included other countries in its lifespan but only those that have been included every year are compared here.
This report takes a snapshot of journalists’ perspectives on social media in these six countries and shows how they have evolved. Through the use of cluster analysis, the report provides insights into journalists’ attitudes toward social media, how reporters use social in their work, the impact of social media on their relationships with PR professionals, and predictions for what this means for social journalism moving forward.