Journalists views and use of social media: Cision Social Journalism Study 2012: global report

The annual Social Journalism Study conducted by Cision and Canterbury Christ Church University, UK, is charting the changes of how journalists and media professionals use social media for work. Unique to this year’s study is the identification of five profile groups of professional social media users who differ in terms of patterns of use, attitude and knowledge.These groups are: Architects, Hunters, Observers, Promoters and Sceptics. This report also includes a Social Journalism Barometer which was developed to assess social media involvement, practice, knowledge and attitudes among journalists and media professionals in different countries. To put journalists in the wider social context of the changing use of technology, we also included a comparison to Forrester’s Social Technographics® framework of general population‘s use of social media.