Locator maps: helping customers find businesses

Ian Byrne

doi:10.5194/ica-abs-5-88-2022

Locator maps: helping customers find businesses

Ian Byrne

Research output: Contribution to journal › Article › peer-review

Abstract

This short paper defines a "locator map" as being one that is specifically designed to help customers find businesses, tourist attractions or public buildings, often using a simplified cartographic style. It identifies that there can be at least six formats for this type of map.

Original language	English
Journal	Abstracts of the ICA
Volume	5
Issue number	88
DOIs	https://doi.org/10.5194/ica-abs-5-88-2022
Publication status	Published - 14 Sept 2022

Keywords

Advertising map
Locator
Marketing map
Sponsored map

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Cite this

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title = "Locator maps: helping customers find businesses",

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AB - This short paper defines a "locator map" as being one that is specifically designed to help customers find businesses, tourist attractions or public buildings, often using a simplified cartographic style. It identifies that there can be at least six formats for this type of map.

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KW - Locator

KW - Marketing map

KW - Sponsored map

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VL - 5

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JF - Abstracts of the ICA

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Locator maps: helping customers find businesses

Abstract

Keywords

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Cite this