Olympic sponsorship: evolution, challenges and impact on the Olympic Movement

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

Original language	English
Pages (from-to)	256-270
Journal	International Journal of Sports Marketing and Sponsorship
Volume	9
Issue number	4
Publication status	Published - Jul 2008

Cite this

@article{54280bdd003b4542bfd73d7d9238a44b,

title = "Olympic sponsorship: evolution, challenges and impact on the Olympic Movement",

author = "D. Chatziefstathiou and C. Giannoulakis and D. Stotlar",

year = "2008",

month = jul,

language = "English",

volume = "9",

pages = "256--270",

journal = "International Journal of Sports Marketing and Sponsorship",

issn = "1464-6668",

publisher = "Emerald Publishing",

number = "4",

}

TY - JOUR

T1 - Olympic sponsorship: evolution, challenges and impact on the Olympic Movement

AU - Chatziefstathiou, D.

AU - Giannoulakis, C.

AU - Stotlar, D.

PY - 2008/7

Y1 - 2008/7

M3 - Article

SN - 1464-6668

VL - 9

SP - 256

EP - 270

JO - International Journal of Sports Marketing and Sponsorship

JF - International Journal of Sports Marketing and Sponsorship

IS - 4

ER -