One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing

Niklas Vallstrom; J. Södergren

One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing

Niklas Vallstrom
, J. Södergren

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.

Original language	English
Title of host publication	Advances in Consumer Research, Vol. 48
Publication status	Published - 2020

Cite this

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title = "One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing",

abstract = "Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.",

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AU - Södergren, J.

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N2 - Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.

AB - Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.

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SN - 9780915552818

BT - Advances in Consumer Research, Vol. 48

ER -

One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing

Abstract

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Cite this