Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Memorable Customer Experience
Publisher	Gower Publishing
Pages	101-117
ISBN (Print)	9780566088681
Publication status	Published - 2009

Cite this

@inbook{3d99ed1d35bc4de2837d9138585f1333,

title = "Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne",

author = "M. Healy and M. Beverland and H. Oppewal",

year = "2009",

language = "English",

isbn = "9780566088681",

pages = "101--117",

booktitle = "Memorable Customer Experience",

publisher = "Gower Publishing",

}