Public service media in local communities: a case study from England

This chapter explores new forms of public service media for local publics focusing on a case study area in the Southeast of England. It argues that local communities are an interesting case study in the discussion about public service media, partly because they were neglected in the analogue era, and partly because the opportunities offered by Web 2.0 are especially great here, as there is already an existing community for whom new technologies could bring increased interactivity and enhanced involvement of citizenry. The chapter analyses both legacy and new media provisions for local communities.