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Semiotic analysis in financial markets

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Abstract

    This chapter will provide an overview of the methods used for semiotic analysis, and steps researchers can use to validate their semiotic interpretation (e.g., triangulation). It will show how semiotic analysis can be used to evaluate the effect of socio-cultural values on image interpretation and representation of financial events through images.
    Original languageEnglish
    Title of host publicationResearcing and Analysing Business
    PublisherRoutledge
    ISBN (Print)9781003107774
    Publication statusPublished - 14 Dec 2023

    Keywords

    • Semiotic analysis
    • Financial event
    • Triangulation

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