Social Journalism Study 2013 - United Kingdom

The 3rd annual Social Journalism Study, conducted by Cision and Canterbury Christ Church University, is the latest instalment in our efforts to understand how journalists use social media for work and in their communication with PR professionals. Similar to previous years, the findings of this year’s study show that journalists are using a greater variety of social media tools and are increasingly reliant on social media for a variety of different tasks. Generally, views about the impacts of social media are positive, but journalists remain unsure whether these tools have made them more productive. Unique to our study is the identification of a typology which groups journalists into five categories according to particular patterns of social media practices and attitudes.