Social journalism study 2015: United Kingdom

This report aim to explore and chart the changes in how journalists and media professionals use social media for their work and in their communication with PR professionals. This year’s results show that social is part of the journalists’ toolkit in their everyday work for a range of different tasks, dominated by sourcing and publishing content. Whilst there is a unanimous view that journalists could not carry out their work without social media and that it helps productivity, this year reflects a level of saturation in social media with its use remaining stagnant and in some cases, even declining for journalists.