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Social PR study 2015: a study of social media use among PR professionals

    Research output: Book/ReportReport

    Abstract

    This study aims to explore and understand how social media impacts PR professionals and their media relationships. It compares the results with research from the published Social Journalism Study 2015 and notes that PR professionals and journalists are largely in agreement about how social media is changing their work environment.
    Original languageEnglish
    PublisherCision UK
    Publication statusPublished - 4 Jun 2015

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