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The Birkin bag: differing value perspectives in an online brand community

  • Niklas Vallstrom
  • , J. Ward
  • , B. Seema

    Research output: Contribution to conference › Paper

    Original languageEnglish
    Publication statusPublished - 2020
    EventAcademy of Marketing Conference 2019 -
    Duration: 1 Jan 2020 → …

    Conference

    ConferenceAcademy of Marketing Conference 2019
    Period1/01/20 → …

    Keywords

    • Bags
    • Brands
    • Fashion
    • Values

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