The climate emergency across business, community and campaign groups: Motivations and barriers to driving change for the common good

Initiatives to help tackle the climate emergency have tended to focus on large-scale actions that governments can take and smaller-scale actions for individuals, with relatively limited attention given to the mass of groups that form society between these two ends of the spectrum. The aim here is to help close that gap and the chosen areas of study are business, community, and campaign groups. The approach was to assess the existing literature and to conduct three focus groups to identify what motivates these groups to take actions on climate change, while also uncovering the barriers that may drive choices of inaction. The findings indicate that multiple factors motivate environmental engagements across business, community, and campaign groups, but personal ethics and concern for the future play the most vital roles. The most common barriers cited were difficulties in accessing
support schemes, a lack of clear accessible information, and financial implications. Better networking and knowledge exchange are considered essential for meaningful progress. This research provides a new framework, upon which many organisations can be better motivated to take actions in helping deal with the global climate emergency facing humanity. Practical action guides may be developed from existing materials, and small taskforces could be trained to provide direct hands-on support to groups across society, especially those in SMEs and local communities. The energies of younger people and campaigners, combined with the experiences of other generations, would create a powerful force for good.