The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	55-80
Journal	European Sport Management Quarterly
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/16184740701270337
Publication status	Published - 2007

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@article{f9bda967ea1841a89ceaa795e01f0b18,

title = "The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer",

author = "D. Chatziefstathiou",

year = "2007",

doi = "10.1080/16184740701270337",

language = "English",

volume = "7",

pages = "55--80",

journal = "European Sport Management Quarterly",

issn = "1618-4742",

publisher = "Routledge",

number = "1",

}