The impending disruption of creative industries by generative AI: opportunities, challenges, and research agenda

Despite the debate on the potential effects of the adoption of generative artificial intelligence (AI) in modern societies in terms, there needs to be more clarity in the scholarly discourse and directions for the creative industries. In this editorial article, we discuss the potential impact of generative AI adoption on the creative industries and outline future research agendas. We argue that the successful adoption of generative AI in the creative industries lies in finding the delicate balance between maintaining human ingenuity and reaping the benefits of technological innovation. Unlike other industrial sectors, where AI primarily automates repetitive tasks, creative professionals can use generative AI as a collaborative tool to spark new avenues for creativity, streamline workflows, and accelerate creative processes. However, maintaining the human touch and authenticity that define the output of the creative industries remains a challenge for the industry and society. We examine these issues in the paper.