Abstract
Grassroots community organisations are increasingly recognised as vital infrastructures for wellbeing and prevention, yet their ethical and relational dynamics remain under-theorised within debates on care ethics and social enterprise. This article explores Revival, a community-led vegetarian and vegan cafe and wellness hub in coastal England, founded by the charity Mind in Bexley and East Kent Ltd. Drawing on a participatory qualitative case study comprising 56 narrative accounts, 100 anonymised feedback forms and organisational monitoring data, the analysis explores how care is enacted as ethical practice and how relational and aesthetic processes generate wellbeing in everyday community settings. Reflexive thematic and case-based analysis yields three interrelated conceptual contributions. Hybridity is reconceptualised as interdependence, showing how economic, therapeutic and cultural logics operate as mutually reinforcing rather than competing forms. The concept of an architecture of care captures how trust, atmosphere and participation are intentionally designed as moral and organisational infrastructures. The article also proposes depth-oriented scaling as an ethical growth model grounded in relational intensity, resonance and continuity rather than replication alone. The findings offer a mechanism-based account of how locally embedded enterprises materialise ethics through organisational design, spatial practice and participatory culture, contributing to debates on relational welfare and grassroots innovation.
| Original language | English |
|---|---|
| Pages (from-to) | 1-20 |
| Number of pages | 20 |
| Journal | Ethics and Social Welfare |
| DOIs | |
| Publication status | Published - 10 Apr 2026 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 10 Reduced Inequalities
Keywords
- Relational welfare
- Community participation
- Hybridity
- Grassroots innovation
- Architecture of care
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