Abstract
Blogging is now a well-established media for consumers who turn to their favourite writers for what tends to be specialist advice on a particular topic or theme.
This survey was conducted following the successful launch of the Vuelio blogger awards in November 2015 (now the Annual UK Blogger Awards) and builds on the same survey conducted in 2016 to gain a greater understanding of bloggers and how they write and work with PR professionals. This report therefore provides a snapshot of the blogger sector and maps some of the changes in their work, behaviour, attitudes and opinions since last year.
This survey was conducted following the successful launch of the Vuelio blogger awards in November 2015 (now the Annual UK Blogger Awards) and builds on the same survey conducted in 2016 to gain a greater understanding of bloggers and how they write and work with PR professionals. This report therefore provides a snapshot of the blogger sector and maps some of the changes in their work, behaviour, attitudes and opinions since last year.
| Original language | English |
|---|---|
| Publication status | Published - 1 Jul 2017 |
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