Understanding retail experiences: the case for ethnography

Research output: Contribution to journal › Article › peer-review

76 Citations (Scopus)

Original language	English
Pages (from-to)	751-778
Journal	Journal of the Market Research Society
Volume	49
Issue number	6
Publication status	Published - 2007

Cite this

@article{b5dce697acfc41e09afda89d0c290d11,

title = "Understanding retail experiences: the case for ethnography",

author = "M. Healy and M. Beverland and H. Oppewal and S. Sands",

year = "2007",

language = "English",

volume = "49",

pages = "751--778",

journal = "Journal of the Market Research Society",

issn = "0025-3618",

publisher = "Market Research Society",

number = "6",

}

TY - JOUR

T1 - Understanding retail experiences: the case for ethnography

AU - Healy, M.

AU - Beverland, M.

AU - Oppewal, H.

AU - Sands, S.

PY - 2007

Y1 - 2007

UR - http://www.chantlink.com/pdfs/UnderstandingRetailExperiences.pdf

M3 - Article

SN - 0025-3618

VL - 49

SP - 751

EP - 778

JO - Journal of the Market Research Society

JF - Journal of the Market Research Society

IS - 6

ER -