Unleashing the animal within: Exploring consumers’ zoomorphic identity motives

Research output: Contribution to journal › Article › peer-review

25 Citations (Scopus)

Original language	English
Pages (from-to)	225-248
Journal	Journal of Marketing Management
Volume	29
Issue number	1-2
DOIs	https://doi.org/10.1080/0267257X.2013.766233
Publication status	Published - Jan 2013

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@article{1d7148e1a2aa4fffa0c8b8793ce41f35,

title = "Unleashing the animal within: Exploring consumers{\textquoteright} zoomorphic identity motives",

author = "M. Healy and M. Beverland",

year = "2013",

month = jan,

doi = "10.1080/0267257X.2013.766233",

language = "English",

volume = "29",

pages = "225--248",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "1-2",

}