From heritage to capital

: An ethnographic study of the digitalisation of intangible cultural heritage through a Bourdieuian lens

Abstract

This thesis examines how the constraints and opportunities of the COVID-19 pandemic exposed and amplified the strengths and weaknesses of digitising Intangible Cultural Heritage (ICH), with a focus on the filming and distribution of staged dance productions. Using Pierre Bourdieu's concepts of economic, social, and cultural capital, it explores how lockdowns and venue closures accelerated the capture, consumption, and dissemination of live and pre-recorded performances, often with limited direct financial returns.

Employing a mixed-method approach, the study draws on a decade of portfolio examples (2015-2025), semi-structured interviews with industry leaders, and the author's twenty years of ethnographic experience as a dance and broadcast
producer and filmmaker. It demonstrates that non-economic motivations - such as reaching new audiences, building global engagement, reducing loneliness, and preserving artistic heritage - justify substantial investment in digital capture despite variable revenue streams.

The analysis reveals critical exchanges among Bourdieuian capitals within the digital dance value chain and engages with debates surrounding return on investment, democratic access, and cultural policy. While economic capital often lags, digitisation builds social and cultural capital by facilitating global access, enhancing reputations, and engaging marginalised communities through initiatives such as virtual viewing parties and Web 2.0 technologies. However, widespread digital-literacy gaps, data-management challenges, and trust issues between producers and copyright holders have led to perceptions of exploitation and calls for greater transparency.

Furthermore, the research provides novel insights into information asymmetry within the digital value chain, identifying power imbalances and opportunities to strengthen collaborations. Addressing these concerns through equitable policies and informed digital strategies can help mitigate mistrust and enhance the preservation and broadcast of world-class English contemporary dance.

Date of Award	2025
Original language	English
Awarding Institution	Canterbury Christ Church University